Around the Net

CareerBuilder Taps Wieden

  • Ad Age, Tuesday, June 5, 2007 10:30 AM
After an ugly break-up with its previous shop, CareerBuilder.com has given its account to Wieden + Kennedy. The Portland, Ore.-based agency topped Arnold, DDB, DraftFCB and Leo Burnett, Chicago in a review.

CareerBuilder started the review process after its Super Bowl spots -- produced by Cramer-Krasselt -- did not make the top 10 of USA Today's "Ad Meter" poll. Stung, Cramer-Krasselt immediately resigned the business.

Spending behind CareerBuilder is about $60 million, according to TNS Media Intelligence, but much of that total is donated by the company's owner/partners, i.e. Tribune Co., Gannett Co. and McClatchy Co.

Read the whole story at Ad Age »

Next story loading loading..