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JWT Bails From Global Hyatt Review

  • Adweek, Friday, June 8, 2007 11:15 AM

JWT has bailed from the final round of Global Hyatt's account review, while at least two other shops cut earlier have been invited to try again. JWT and Euro RSCG had been finalists for the $40 million business, but the latter now remains the only confirmed contender.

Tom O'Toole, Hyatt's senior vice president of marketing and systems, declines to identify the agencies asked to come back, although he says they had been around earlier in the process. He adds that JWT's departure would not delay the review, and final presentations are set for the end of the month.

JWT left on its own, but neither O'Toole nor the agency said why. Meanwhile, domestic incumbent Cramer-Krasselt in Chicago keeps its duties on the Hyatt Place and Hyatt Summerfield Suites businesses, currently in the middle of a $15 million marketing push.

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