• Adweek, Tuesday, June 12, 2007 11 AM

Kraft Foods tapped Euro RSCG for its estimated $70 million cracker business after a review. Among the brands now at the Havas-owned shop are Ritz, Toasted Chips and Triscuits, and a new ad campaign is expected this fall. Failed contenders for the business include DraftFCB and Ogilvy & Mather, insiders say.

"This is a terrific win for the agency," says Euro RSCG global CEO David Jones. "Ritz is one of America's great icon brands. The team at Kraft wanted a big integrated idea that will drive growth, and I'm delighted we were able to deliver that for them." Crackers is one of a trio of product lines worth $200 million in media that Kraft has yanked -- or may yank -- from JWT.

Lunchables moved to DraftFCB earlier this year, while Oscar Mayer meats, Grey Poupon mustard and Kraft Singles are in review.

Read the whole story at Adweek »