Around the Net

$1 Billion Deal For Group M, NBCU

  • Ad Age, Thursday, June 14, 2007 10 AM
Group M and NBC Universal have inked an upfront deal worth between $800 million and $1 billion, according to insiders -- and it includes all NBC dayparts, cable channels and Spanish-language network Telemundo. It was done with very specific strategies using Nielsen's new live-plus three commercial ratings.

While CPMs were not revealed, media buyers have said that NBC was looking for 10% to 12% increases, ABC wants 12% and Fox 14%. Going to NBC first seems a wise move, as it is the weakest net, due to ratings declines. By starting with NBC, media buyers may be hoping to set the bar for any negotiations that follow.

Read the whole story at Ad Age »

Next story loading loading..