MTV Networks has launched a global, youth-focused climate-change campaign called MTV Switch featuring 35 PSAs on television, along with online and mobile components. The effort, aimed at 15-25 year
olds, promotes more environmentally friendly lifestyles with tips on how viewers can help cut down on carbon emissions.
With programming in 162 countries, MTV says the campaign has
the potential to reach nearly 1.5 billion people worldwide. Plus, all of the PSAs are available rights-free and cost-free to everyone in the world. More than 25 broadcasters have already signed on to
run some of them.
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