There will
also be a new campaign for the Dodge brand, which recently changed its tagline from "Grab Life by the Horns" to "Grab Life." Mark Spencer, senior manager of Dodge communications, says the shorter
tagline is more encompassing and appeals to an urban audience, as well as a rural one. The new campaign is also more product-oriented than in the past.
Deborah Wahl Meyer, Chrysler's new
chief marketing officer who had been head of Toyota's Lexus brand, made her first appearance before the media, saying, "I'm excited to be working on these iconic American brands."
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