Hallie Janssen bundles the key takeaways from three panels at the SMX Local & Mobile conference in Denver. The tips include practical advice like: use a simulator to preview what a site will look like
on the mobile Web; make sure that the user's offline experience mirrors the online one (i.e. if they call, is the receptionist or service rep knowledgeable? Is the store well lit and organized?). And
Janssen also manages to include conversion metrics in the 13 quick hits.
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