What makes Black Hat SEO such a derogatory term? In a field that's equal parts marketing, computer science and creative thinking, naturally there are tactics that will be embraced by some, yet shunned
by others. But according to Shari Thurow, the idea that some search pros use strategies that are unethical, or could ultimately lead to negative results for the client -- without explicitly stating
this -- is what makes so-called Black Hat SEO more offensive than not.
Thurow uses anecdotes from SES San Jose and some examples of current client situations to illustrate why full disclosure
of search practices (even if they're a bit shady) works for the greater good of all search pros (and their reputations).
Read the whole story at Search Engine Land »
