• Bill Hartzer, Tuesday, October 9, 2007 1:30 PM

Microsoft may have made the most splashy health search (and storage) news recently, but the other players in the medical search space continue to innovate and add new features to their engines. Case in point -- United Business Media has upgraded its SearchMedica professional medical search engine, aiming to deliver a more specialized experience than both consumer-facing and industry-oriented competitors.

SearchMedica actually released data from a new survey of some 6,000 medical professionals and found that Google was their number one search engine of choice. But 65% of them said that the search giant returned too many non-clinical, irrelevant results - and SearchMedica aims to capitalize on that by only including authoritative medical information in its results. The engine allows searchers to prioritize results by category, segment or publication date, and Bill Hartzer extols the rest of SearchMedica's virtues in this detailed post.

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