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Improve Conversions, Traffic And User Satisfaction With Help Pages

  • EMP, Friday, October 12, 2007 1:30 PM
Stoney deGuyter's post is all about Help pages and FAQs. While not all sites need them, the ones that do benefit from making them easy to navigate and optimized for searching -- since answering a searcher's initial questions effectively can lead her to purchase your products or services.

DeGuyter lists four quick ways to ensure that a site's Help section serves its purpose -- from being extensive enough to include product support, contact details and printable or downloadable info, to determining whether to have an in-site search function that just cruises through the help pages or extends to the site as a whole.

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