• SEO Igloo, Monday, October 15, 2007 12:15 PM

This lengthy post by the Solas Web Design firm explains the thought process and nuances of redesigning a Web site that's been in existence for more than five years. With a nod to maintaining the site's domain equity and search engine "trust" --the firm set out to improve the basics with keyword research, metadata and tagging updates.

Moving beyond the granular nuts and bolts of SEO, the firm then counseled the business owner on how to create a blog and fill the site with other searchable, relevant and useful content.

Though the example given is of a real estate client, the underlying theme of crafting a site that "helps users find the best information" can be applied to many different verticals -- and the piece provides a look at the art behind the science of SEO-centric Web site redesign.

Read the whole story at SEO Igloo »