Taptu is a new mobile search engine that aims to combine human feedback with algorithmic results to deliver searchers the results they want "in 10 taps or less." By using this signature
"social-assisted search" platform, Taptu gets mobile users connected to their content much faster than the "two-and-a-half minutes" it takes on average with the current mobile search options, CEO
Stephen Ives said.
At launch time, Taptu is primarily focused on music (the search includes playable audio and video content) and fact-finding, and is optimized for some 20 handsets
from device manufacturers like Sony Ericsson, Nokia, and, of course, Apple's iPhone.
Read the whole story at Read/Write Web »
