• Ad Age, Tuesday, November 6, 2007 11:45 AM

E-Trade has dumped BBDO Worldwide from the creative portion of its ad account, insiders say, moving the business instead to Grey Worldwide. E-Trade isn't talking; ditto Grey--but BBDO, which has had the online broker's account for three years, confirms the loss, citing a conflict with client Bank of America.

The win is the second big one for Grey in the financial services area following news last month that the shop had snagged Fortis' estimated $200 million account after a review. E-Trade and its various units forked over $127.1 million in U.S. measured media in the first half of this year--on top of the $181.4 million spent in 2006, according to data from TNS Media Intelligence.

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