• Multichannel News, Wednesday, November 7, 2007 11:15 AM

Ad spending in Spanish-language media was fairly robust in the first half of the year--rising 2.3% to some $2.88 billion, Nielsen Monitor-Plus said Tuesday. And all monitored media in the category reported increases, with the sole exception of local newspapers, while Spanish-language cable TV and national magazines scored especially large gains. Cable was up 75.3% to $104.3 million--a figure that includes Fox Sports en Espanol, which was added in January, while national magazines jumped 14.3%, to $72.7 million.

"The past couple of years have seen increased growth in ad spend for Spanish-language media, with automotive ranking as the top product category and Univision Communications Inc. the top advertiser for this time period," says Brian Lane, Nielsen Monitor-Plus's senior vice president of client strategy and product management.

At $105.8 million, Univision parent Broadcast Media Partners is the largest advertiser across all Spanish-language media. Three automakers are in the top 10, with total spending of $146.4 million.

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