• Adweek, Thursday, November 8, 2007 11 AM

Samsung has awarded its massive global media account to Starcom following a review, insiders say, leaving MindShare--which handled buying in 60 markets including the U.S.--out in the cold. The electronics behemoth spent $500 million on ads worldwide, with $140 million of that here, according to Nielsen Monitor-Plus. Starcom sister shop Leo Burnett is Samsung's lead creative agency. MindShare and Starcom were both in the review. Two years ago, Samsung yanked its creative and planning accounts from Berlin Cameron United and JWT in a shakeout less than a year after the client held a global holding-company review won by a WPP team. Neither MindShare, Starcom or Samsung would confirm the switch.

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