Lucy Hughes has been tapped by CBS Radio as itsnew senior vice-president of research. She comes from a three-year stint at CBS Television Stations Group and will report to vice president of sales
Michael Weiss. She had also been serving as director of local station research for KCBS-TV and KCAL-TVin Los Angeles for about a year.
Weiss said: "As the industry moves further into the
digital space and advertisers continue to demand more accountability as to how they are spending their ad dollars, it's imperative we have someone of Lucy's caliber at our disposal to interpret and
evaluate our capabilities, position the power of radio in the overall media landscape, and create a unique and progressive set of tools needed to help us compete and gain an increased share of the
business."
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