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Miller Brewing Campaign Comes to an Abrupt End (New York Times)

  • , Wednesday, June 4, 2003 12 AM
The "Cat Fight" commercials for Miller Lite beer, among the most contentious and talked-about series of spots created by Madison Avenue in recent years, are coming to an abrupt end. The sponsor, Miller Brewing, has apparently decided it does not want the image of its largest brand to be defined by a sexual sell, especially when consumers do not seem to be buying.

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