• Folio, Thursday, July 3, 2008 9:15 AM

In an experiment that might portend the future of magazine publishing, JPG magazine co-founder Derek Powazek has unveiled MagCloud, a print-on-demand service. The project, currently in beta, allows users to upload pages in PDF files and then MagCloud prints the publication on paper, handles subscriptions and mails the issues.

"It's the future of magazine publishing," Powazek says. "MagCloud wants to be the people's printing press."

The process costs the print publisher 20 cents a page for printing, plus about $1.50 per issue for shipping. The idea is to appeal to independent, niche and do-it-yourself publishers. The service also lets large publishers or their readers remix print content to create custom editions without unnecessary waste.

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