• April 12, 2001

Expanse Networks, Inc.'s chairman and chief technology officer, Dr. Charles Eldering, announced today that the company has been awarded U.S. Patent No. 6,216,129, entitled "Advertising Selection System Supporting Discretionary Target Market Characteristics."

The patent covers a privacy protected method and software for targeting advertisements to consumers based on their purchase habits. The technology encompassed by the patent means that companies can target advertisements introducing new products to brand-loyal customers, or even target their competitors' customers to raise market share.

Dr. Eldering said, "We expect that the targeted advertising innovations protected by the Expanse Networks portfolio of more than 50 pending U.S. patents will solidly establish our technological position in this arena."