Cybuy, a transaction service-provider that commerce-enables digital advertising, CheetahMail, a permission-based email marketing company, and ICE.com, a web source for jewelry, have announced their
results from a recent email marketing campaign. Cybuy and CheetahMail developed this email marketing campaign, in which either a Cybuy commerce-enabled, or non-commerce enabled, email was distributed
to ICE.com's customers. The results were as follows:
*Cybuy commerce-enabled emails generated a better than 5 to 1 increase in conversions.
*The Cybuy process reduces the average time to purchase
by 75%.
*Links to the ICE.com website within the commerce-enabled messages generated more than double the conversion rate vs. the standard email.
- Adam Bernard
