Online advertising network DoubleClick Inc. is creating a new online research division called Diameter, grouping together the company's new technology for improving media campaigns. DoubleClick said
Diameter will offer a complete set of research tools and provide audience measurement and advertising effectiveness products.
DoubleClick will also be implementing Adlex's UserVisibility Web after a
successful beta program and will use it to help manage and monitor the performance of its DART (Dynamic Advertising Reporting Targeting) system.
- Adam Bernard
