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Imus Bounces Back After Exile

  • Portfolio, Thursday, December 4, 2008 9:30 AM

Yesterday marked the one-year anniversary of Don Imus's return to radio. CBS Radio fired him in April 2007 after he made a racially charged joke about the black members of a women's basketball team.

"Imus in the Morning" seems to have bounced back from its exile. Now syndicated by ABC Radio, the show is on 50 stations, up from 47 at the time of his departure from CBS. About 95% of his sponsors have returned, and WABC (his home station) is generating more revenue in the time slot than it was a year ago, says a company rep.

Imus is also still attracting big guests. CBS' Bob Schieffer is scheduled to be on today and Imus says that Bill O'Reilly will join him on an upcoming program.

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