Gib Bassett
Member since January 2014Contact Gib- Global Program Director for Consumer Goods Teradata Corporation
- LinkedIn: http://www.linkedin.com/in/gibbassett
- Twitter: gibbassett
- Clarendon Hills Illinois
- 60514 USA
Gib Bassett leads Consumer Goods industry marketing for Teradata Corporation. He works directly with and supports the Global Manufacturing Consumer Goods teams. Gib has more than 10 years of experience in technology, analytics and consumer marketing, working with firms such as Fair Isaac (FICO) and SPSS. He has a BA in Public Relations from Purdue University and an MBA from DePaul University. Contact him at gib.bassett@teradata.com or follow him on Twitter @gibbassett. Gib is a contributor to the Teradata Industry Experts Blog.
Articles by Gib All articles by Gib
- Brands Miss Digital Mark in
Marketing Daily on
03/20/2014
Progressive CPG marketers are thinking about new ways of expressing the value of content marketing to measure its effectiveness and impact on consumer relationships.
- Brand Management Re-imagined in
Marketing Daily on
02/11/2014
Considering the hundreds of brand websites, social media accounts, email lists, mobile applications and digital campaigns associated with these companies, you would expect them to possess immense insight about the interactions with their consumers.
- CPG Marketers Under Microscope In '14 in
Marketing Daily on
01/15/2014
Consumer packaged goods marketers depend on contractors, agencies and consulting firms, arguably more so than peers in other industries. That's not going to change much in 2014, but what will is the role these parties play.
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