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Gib Bassett

Member since January 2014Contact Gib

Gib Bassett leads Consumer Goods industry marketing for Teradata Corporation. He works directly with and supports the Global Manufacturing Consumer Goods teams. Gib has more than 10 years of experience in technology, analytics and consumer marketing, working with firms such as Fair Isaac (FICO) and SPSS. He has a BA in Public Relations from Purdue University and an MBA from DePaul University. Contact him at or follow him on Twitter @gibbassett. Gib is a contributor to the Teradata Industry Experts Blog.

Articles by Gib All articles by Gib

  • Brands Miss Digital Mark in Marketing Daily on 03/20/2014

    Progressive CPG marketers are thinking about new ways of expressing the value of content marketing to measure its effectiveness and impact on consumer relationships.

  • Brand Management Re-imagined in Marketing Daily on 02/11/2014

    Considering the hundreds of brand websites, social media accounts, email lists, mobile applications and digital campaigns associated with these companies, you would expect them to possess immense insight about the interactions with their consumers.

  • CPG Marketers Under Microscope In '14 in Marketing Daily on 01/15/2014

    Consumer packaged goods marketers depend on contractors, agencies and consulting firms, arguably more so than peers in other industries. That's not going to change much in 2014, but what will is the role these parties play.

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