Winston Burton

Articles by Winston All articles by Winston

• Five Deadly SEO Replatform Sins  in Search & Performance Insider on 05/05/2015
  

  There comes a time when every company needs to look at its current technology platform to make sure it is cost-effective, productive, adapts with new technology, is scalable and meets business objectives. On the downside, most companies will evaluate many different platforms and involve only the tech team, ignoring the most important group of all: SEO. As a result, when it comes time to set up the website on the new platform, things can go horribly wrong. Many companies routinely make mistakes that result in a tremendous reduction of traffic, revenue and conversions. All of this can easily be avoided by following SEO best practices.

• The Real End Goal Of SEO in Search & Performance Insider on 03/12/2015
  

  Some brands have been obsessed with the notion that rankings are the only SEO metrics that matter. While rankings can contribute to overall success, they are not a reliable measurement or predictor of success. Instead, increases in traffic and revenue, along with other conversion metrics, should be the sole metric by which SEO success is measured.

• Increase Visibility, Downloads With App Optimization in Search & Performance Insider on 12/08/2014
  

  You should use SEO best practices when building your mobile apps, to increase visibility and generate downloads before your brand is left behind in the dust and your competitors are consuming your market share.

• 10 Ways to Optimize Pharmaceutical Sites And Get Regulatory Approval  in Search & Performance Insider on 10/20/2014
  

  The pharmaceutical industry is one of the most highly regulated industries in the world. Trying to get products approved by the U.S. Food & Drug Administration and making sure products and information are found by healthcare professionals and consumers through SEO is a very daunting task. By comparison, a root canal can seem like a pleasant experience. Any SEO who has worked in the pharma space knows that it can seem nearly impossible to get SEO best practices implemented across a brand's site, but things don't need to be so hard if you implement the 10 techniques and methodologies listed below.

• Decrypting Google's HTTPS Security Carrot in Search & Performance Insider on 09/03/2014
  

  Maybe the folks at the National Security Administration know the long-term motives behind Google declaring that websites' use of HTTPS will now be an organic search ranking factor, although an extremely small one. After all, if any entity could scan Google's internal emails - the way the company itself does with Gmail - it would be the NSA.

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