Jiri Voves

Articles by Jiri All articles by Jiri

• The Social Media Showdown Between Donald Trump And Hillary Clinton in Marketing: Politics on 08/25/2015
  

  The next U.S. presidential election may be over a year away, but the race to select party candidates is on. On the left, Hillary Clinton seems to be the most-likely contender for the Democratic party's nomination as of yet. On the right, the story is a bit more complicated. Donald Trump has said that he may end up running as an independent, but he certainly is making the most noise of any conservatives running.

• What Happens When Thought Leaders Speak Directly To The Public? in Marketing: Politics on 07/28/2015
  

  Last week, renowned climate scientist James Hansen, formerly director of the NASA Goddard Institute for Space Studies, released a highly debated paper on the impact of climate change. In it, he and 16 colleagues wrote: "Ice melt, sea level rise and superstorms: evidence from paleoclimate data, climate modeling, and modern observations that 2C global warming is highly dangerous."

• Bush Leads Endorsement Race, But Pols Listen To Paul in Marketing: Politics on 06/23/2015
  

  The 2016 U.S. presidential race is shaping up to be extremely competitive, particularly for GOP candidates. In recent weeks, we've seen the addition of many new contenders for both major political parties - including Jeb Bush, Martin O'Malley, and even Donald Trump. Of course, each candidate will soon be looking to get their respective party's nomination, and this will require front-runners to have strong support from fellow politicians.

• Lessons Learned From NATO's Communications Team in Marketing: Politics on 05/26/2015
  

  When the rise of digital changed the communications landscape, the North Atlantic Treaty Organization (NATO) had a problem. Like many other international organizations, their communications strategy wasn't yet used to digital systems, and they had to make a number of changes to re-calibrate.

• Hillary Clinton's Presidential Campaign Launches On Social in Marketing: Politics on 04/28/2015
  

  As the preeminent figure-to-date in the 2016 U.S. presidential elections, Hillary Clinton has had a very memorable beginning to her campaign on social media. Across Facebook and Twitter, she's certainly attracted a lot of attention. But interestingly enough, she hasn't followed the same path that some other politicians have when it comes to her social strategy. Let's take a look at what Hillary's been doing.

• U.S. Elections Could Shape These Industries Differently Than Others in Marketing: Politics on 03/24/2015
  

  Candidates' views aren't the only things taking shape in the run-up to another long election season. Different issues are being discussed throughout the country - both private and public - across personal and industrial lines, and as the sides clarify their terms they become more and more clearly political.

• Planting The Digital Seeds For The 2016 Presidential Campaign in Marketing: Politics on 02/24/2015
  

  With Jeb Bush announcing his intention to run for President of the United States and Hillary Clinton all but confirming she's pursuing the position herself, we've now found ourselves with two likely candidates for the 2016 races. There's still certainly a long way to go before the Democratic and Republican parties name their presidential nominees, but with the attention Bush and Clinton are already receiving, there's no question that they'll play a big part in the excitement around campaign season.

• The Social State Of The Union in Marketing: Politics on 01/29/2015
  

  President Barack Obama's State of the Union address is social media red meat. Quotes from the speech, commentary on it, and hot takes of every shape and size were everywhere on Facebook and Twitter.

• Making Political Announcements On Social Media in Marketing: Politics on 12/23/2014
  

  In a surprising move last week, Jeb Bush took to social media to announce he may run for President of the United States in 2016. While he didn't make a definitive decision, Bush has indicated that he's forming an exploratory committee to determine whether he'll run.

• How The White House Uses YouTube in Marketing: Politics on 11/25/2014
  

  Political entities are just like the rest of us. They have had to adapt to the social media age. Now, digital, generally, and social, specifically, are the building blocks of campaigns. Video, once only accessible while parked in front of a TV, is now arguably a larger and more important component of the 24-hour-news cycle as a result of always-on platforms like YouTube. Twitter, Facebook, and Instagram allow people to publish anything from anywhere anytime - often to the great dismay of the official in front of the camera.

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