J. MAX ROBINS

Articles by J. Max All articles by J. Max
- Emmy Prediction: We Already Have Our Big Winner in
TV Everywhere on
09/07/2016
The Emmy Awards are a handful of days away, but we already have a winner: The New TV World Order. If the statue is of a winged woman holding an atom, that atom is finally splitting.
- Here's Why 'Cait' Was Great in
TV Everywhere on
08/24/2016
When "I Am Cait" became, as Perez Hilton noted, "I Am Cancelled," the demise, after only two seasons, of the series that chronicled Olympian Bruce Jenner's transition to transgender woman Caitlyn Jenner, the inevitable reason given was: the ratings fell of the cliff. Last summer, when "I Am Cait" debuted, 2.7 million viewers tuned in to watch the show E! hailed as "groundbreaking." By the end of season 2, the ratings had dropped by more than 2 million from that blockbuster open.
- Finally, Something That's Good As Gold in
TV Everywhere on
08/10/2016
Did we need the Rio Games? Oh, yes, like we've never needed an Olympics before. They are a balm to screens everywhere.
- Ladies' First in
TV Everywhere on
07/27/2016
Watching Michelle Obama's transcendent speech on the opening night of the Democratic National Convention, I thought about the First Lady's recent appearance on the "Late Late Show," where she killed it with host James Corden in Carpool Karaoke. It turned out that singing along to Stevie Wonder, Beyonce and Missy Elliott was a pitch-perfect prelude to her lending a priceless (and necessary) authenticity at the political proceedings, helping to unify the party behind Hillary Clinton.
- America's Most Media-Savvy Candidate Ever in
TV Everywhere on
07/20/2016
Watching the GOP convention unfold everywhere, from Facebook to Twitter, Twitch to ABC, and Fox News to streaming news service CBSN, has removed any doubt that for better or worse, Donald Trump is the first truly multiplatform presidential candidate.
- Bearing Live Witness To Tragedy -- And Change in
TV Everywhere on
07/13/2016
Facebook Live, like other streaming tools and social media platforms, quickly became another in a series of essential reporting outlets bringing the most crucial issues of our time up close and personal for everyone who has a screen. The murderous assault on the Dallas police, the deaths of Philando Castile and Alton Sterling - both at the hands of the police - and scores of other seemingly avoidable act of gun violence, have become a streaming staple. I'd argue it's of prime importance that cameras bear witness to all the madness and injustice.
- Independence -- From The Multiplex Screen in
TV Everywhere on
07/06/2016
Whether you were in The Hamptons, the Berkshires or lolling about your backyard somewhere in Westchester or Brooklyn this Fourth of July weekend - lolling about almost anywhere pleasant on earth - chances are your smart set of pals weren't gassing with anticipation about what great movie was in the works. No, that chatter was probably an enthusiastic pitch for what Netflix or Amazon series to binge on.
- All The News That's Fit to Print -- On Video in
TV Everywhere on
06/30/2016
"The future of media is visual," Mark Thompson said recently. The New York Times CEO was presenting the blue-chip news organization's slate of video series at the NewFronts at the time, obviously banking that ramping up expansion of the Gray Lady's digital offerings would eventually offset tumbling print revenues.
- Cannes Now Has The Lions' Share in
TV Everywhere on
06/22/2016
No doubt about it: this is the year that the Cannes Lions became known as the must-attend entertainment festival, and not just a big week-long international fete. That Cannes Lions has expanded from its advertising roots goes beyond its recent rebranding as a "Festival of Creativity." What it does speak volumes about how we are at a crucial crossroads of content and technology.
- ESPN Gets The Juice -- And Ratings -- With O.J. in
TV Everywhere on
06/15/2016
ESPN has been rightly praised for its ambitious five-part documentary, "O.J. Simpson: Made In America," an example of great work that would never have existed if we didn't live in a "TV Everywhere" universe.
Comments by J. Max All comments by J. Max
- Good Grief
by
J. Max Robins
(TV Everywhere on
06/08/2016)
I love "theya culpa" Ted and plan to steal it from you.
- MSNBC Makeover And The White House Race
by
J. Max Robins
(TV Everywhere on
03/09/2016)
Put him in a Dead t-shirt with a flannel shirt over it and yes! You might even hear him screaming "Dark Star!"
- MSNBC Makeover And The White House Race
by
J. Max Robins
(TV Everywhere on
03/09/2016)
Thanks for the kudos Bill!
- The Beat Of The Drumpf Is Only So Loud
by
J. Max Robins
(TV Everywhere on
03/02/2016)
I'm a firm believer that there's the news -- in this case a unique and important White House race -- and that there's always an important story about how the media covers the news. In every national election cycle there is a great deal to be learned about how the media works. For example, we're seeing the power of multiplatform messaging, as Richard Potter noted in his reply to you, in John Oliver's ability to reach millions of viewers beyond his HBO home base. There's much to be learned by all in the media business from how Oliver and his savvy team tell a story and sell it. I must say Tim, I'm not sure what you mean by "political vitriol." This is an opinion column/blog that I hope conveys an informed, transparent point of view. BTW: a number of people have noted Oliver's Trump takedown has been almost as popular with Republicans as it has been with those on the other side of the aisle. I hope you keep reading Tim. Great to hear from you.
- Univision, Ramos -- And Trump's Schadenfreude-ian Slip
by
J. Max Robins
(TV Everywhere on
02/24/2016)
Self-identified Hispanics in the GOP Nevada caucuses reprent only 8% of those who participated. Of those, Trump did better than Rubio or Cruz -- a miniscule part of the Latino electorate is represented in that sample. The TPM headline is most misleading and clickbait more than anything else. Thanks for reading.
- Study Shows Binge-ing Is The New Normal
by
J. Max Robins
(TV Everywhere on
07/15/2015)
In response to your observation Ed, the TiVo study showed that almost two-thirds of those who opted into the survey had binge-watched at least once a month or more. I'd contend that that denotes a fundamental way in which the audience consumes programming.
- Netflix's 'House Of Cards' Raises Product Placement Stakes
by
J. Max Robins
(Content Marketing Insider on
01/16/2015)
Thanks PJ! Sometimes it's seamless and other times it ain't.

About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.