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Doug Ryan

Member since August 2019Contact Doug

Doug leads RRD’s Marketing Solutions segment, which leverages an integrated portfolio of data analytics, creative services and multichannel execution to deliver comprehensive, end-to-end solutions that drive marketing ROI.

Articles by Doug All articles by Doug

  • The Omnichannel Trap in Marketing Insider on 09/26/2019

    Savvy marketers should think about their communications channels the same way they think about their new products. Nobody would seriously propose an "omniproduct" strategy.

  • Alexa, What's My Marketing Strategy For Voice? in Marketing Insider on 09/03/2019

    Voice is a medium better built for informing, supporting and responding rather than advertising.

  • The Next Wave of Big Data: Deep Intelligence in MAD on 06/14/2016

    The Big Data era has pushed marketers trained in the 4 P's to now be conversant in the 4 V's. Yet it's clear we're still in early days when it comes to the full impact that data-driven marketing will have on companies and the economy. While only fools and keynote speakers claim to know the future, short term trends are already drawing some clear pointers towards what's coming next.

  • The "If & Then" Algorithm In Marketing in MAD on 06/02/2015

    The most dramatic advances in human development over the past century can be summed up in two words: "if" and "then." With only slight oversimplification, all marketing can be translated into if/then processes. The if/then algorithm approach allows marketers to deliver at a scale and sophistication that evades today's most intimate marketer.

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