Joanne Melzer

Member since June 2015Contact Joanne

Rethinking Celebrity Endorsements: Authenticity And Fit Are Key in MAD on 06/09/2015
Choosing the right person to endorse or promote your brand is vitally important. There are numerous examples of brand / celebrity partnerships that are incompatible from the outset. Take Brad Pitt and Chanel No.5 - although his fan base is likely to include females who use perfume, he himself is unlikely to be a frequent user. Consequently, the partnership could be perceived as inauthentic.

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