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Josh Knauer

Member since October 2015Contact Josh

Josh has been a social entrepreneur for the past 20 years, creating and leading successful organizations in both the non-profit and for-profit sectors. His ability to spot emerging trends in technology and how they can be used for the betterment of society and the environment have caused him to be considered a leading expert in the field. In spring of 2010, Josh was appointed by the Obama Administration to a working group of President Obama’s Council of Advisors on Science and Technology. He’s been featured in Time, Fortune, Newsweek and Wired, and was even named a New Media Hero by the Utne Reader. Prior to Rhiza, Josh led MAYA Design’s Information Commons project. Before that, he founded and served as CEO of Green Marketplace, a clearing-house for socially and environmentally responsible products, services, and information, which he sold to Gaiam in 2002. In 1991, Josh founded and served as Executive Director of the EnviroLink Network, a nonprofit foundation dedicated to helping organizations adopt emerging technologies, and was one of the first .orgs on the Internet. Involvement in the community is very important to Josh. He enjoys speaking with students about being an entrepreneur and has mentored many up-and-coming entrepreneurs who are creating socially and environmentally responsible businesses. Josh lives in Pittsburgh, PA with his wife, children and dogs. When not starting up a new business, he can be found in his garden tending organic and heirloom vegetables or out hiking in the woods.

Articles by Josh All articles by Josh

  • Understanding Voter Sentiment: The Power of Aggregated Polls in Marketing: Politics on 11/03/2016

    With less than two weeks until Election Day, there's been a barrage of polls attempting to capture the sentiment of the American voter. While Clinton has had a decisive lead in many, and Donald Trump has called them "phony," the truth is that on their own, each individual poll doesn't really tell us much. Each varies in its data, and every day seems to tell a new story.

  • The GOP Primary And The Power Of Voter Comprehension in Marketing: Politics on 10/05/2015

    With 15 candidates vying for the Republican nomination, the race to capture voter loyalty is fierce. For candidates, success means making their voices heard in what has become an over-crowded and noisy space. This challenge - the need to capture market share in an extremely finite amount of time with competition jockeying for the same attention - is not unique to the political arena. Many brands face similar challenges in their crowded markets.

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