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Tim Koschella

Member since December 2015Contact Tim

Tim Koschella is a dedicated expert in international mobile and online performance marketing (CPI, CPL, CPA, CPE) with a particular focus on the games industry. As Co-Founder and CEO of AppLift, he has been working with 100+ mobile companies to acquire users for their apps, among them many of the industry's leading advertisers.

Articles by Tim All articles by Tim

  • OpenRTB Vs. Social APIs: The Upcoming Mobile AdTech Divide in Mobile Marketing Daily on 12/02/2015

    Today, there are essentially two ways in which mobile advertisers can programmatically access video, native and banner inventory: Open RTB and its custom variations, or via mega-publisher APIs. Will major social platforms around the world, including each of the national champions, eventually have their own custom ad APIs?

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