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Steve Radick

Member since December 2016Contact Steve

Steve Radick is Vice President, Director of Public Relations and Content Integration at BRUNNER, a top 75 advertising agency based in Pittsburgh, PA. Read more from him at www.steveradick.com.

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  • Agencies Should Start Thinking More Like Consultants by Steve Radick (Marketing Daily on 12/28/2016)

    I'm not suggesting wholesale flips from agencies to consultancies or vice versa. I'm just saying that agencies would do well to start thinking like consultants more often. There's no one or the other - both should be striving to think like the other, and the consultants, by and large, have done a better job at thinking like agencies (either through acquisitions or training) than the other way around.

  • Agencies Should Start Thinking More Like Consultants by Steve Radick (Marketing Daily on 12/28/2016)

    Steve - and that's why it's so important that agencies re-think professional development and invest in getting those folks to start doing things like reading the WSJ, or hell, even keep up with current news and events. It's a little bit of a chicken and egg thing, but I think the agencies have to make the first move and start acting like it first before the clients start asking and paying for it. 

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