Steve Radick

Member since December 2016Contact Steve

Steve Radick is a Senior Director at BCWGlobal (https://www.bcw-global.com/). Read more from him at www.steveradick.com.

Social Media Could Have Transformed Marketing -- Instead, It Amplified Its Flaws in Marketing Insider on 08/29/2018
"Social media" has become less social. It's now just another place for brands to push out advertising.
PR And Marketing May Be Converging, But They're Not The Same in Marketing Daily on 05/07/2018
Today's CMO may not be a PR expert, but he or she does have to recognize, appreciate, and adapt to the differences that exist.
Omnichannel Marketing is the First Step, Not the End Game in Marketing Insider on 12/05/2017
Congratulations on your integrated marketing plan, your omnichannel marketing strategy, your paid-earned-shared-owned media strategy - you've now completed the bare minimum of what customers expect.
Agencies Should Start Thinking More Like Consultants in Marketing Daily on 12/28/2016
For the last five years, my account managers have called me Mr. Scopecreep. I've never been able to see a problem and not try to fix it, even if it's outside my lane or scope of work.

Agencies Should Start Thinking More Like Consultants by Steve Radick (Marketing Daily on 12/28/2016)
I'm not suggesting wholesale flips from agencies to consultancies or vice versa. I'm just saying that agencies would do well to start thinking like consultants more often. There's no one or the other - both should be striving to think like the other, and the consultants, by and large, have done a better job at thinking like agencies (either through acquisitions or training) than the other way around.
Agencies Should Start Thinking More Like Consultants by Steve Radick (Marketing Daily on 12/28/2016)
Steve - and that's why it's so important that agencies re-think professional development and invest in getting those folks to start doing things like reading the WSJ, or hell, even keep up with current news and events. It's a little bit of a chicken and egg thing, but I think the agencies have to make the first move and start acting like it first before the clients start asking and paying for it.

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