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Richie Hyden

Member since January 2017Contact Richie

Articles by Richie All articles by Richie

  • In The Arms Race For Relevance, Context Wins in Television News Daily on 03/26/2019

    With ample content options, consumers are increasingly thinking about how, when, why, and where they consume content. But video remains the one piece of media that isn't showing in-content context.

  • Can Artificial Intelligence Make The Online Experience More Natural? in Publishers Daily on 06/29/2017

    AI tools increasingly give publishers the secret weapons they need to create a more authentic, organic and natural experience for their site visitors. In the process, AI will liberate powerful customer insights from Big Data that businesses previously could never tap.

  • Amid Social Video Craze, Don't Neglect O&O in Publishers Daily on 01/24/2017

    As Facebook ramps up its video advertising push with the planned introduction of mid-roll ads, social platforms look more enticing than ever, but publishers risk leaving money on the table. On that note, I'd like to remind publishers that video on publishers' owned and operated sites can deliver a far higher value than those distributed via social platforms.

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