Gil Bar-Tur (31) served 8 years in the IDF in an elite Israeli army technology unit and has a degree in BSc in Computer Science. After his discharge from the army, Gil worked for several years at General Electric’s cybersecurity center, and in 2014, he founded Crunchmind, the first incarnation of PubPlus, which specialized in the field of content science - creating content based on insights derived from machine learning algorithms. Gil and the team’s vision was to create original and entertaining content that inspires, intrigues and interacts with different audiences around the world while creating a profitable publishing business. PubPlus works with content publishers worldwide, providing a platform and a first-class, no-hassle service that maximizes publishers’ ROI and scales their content distribution on the most profitable channels. Among our clients, you can find- The Chive, Jungle Creations, PopCrush, IMGN media and many more.