As the guiding force behind KERN, Russell oversees strategic, creative and analytical leadership for data-driven brands that demand solutions. His expertise lies in large-volume lead generation, especially for subscription-based businesses and complex sales environments. KERN has become a provider of turn-key acquisition marketing, integrating strategic roadmapping, buyer’s journey development, content creation and automated lead management. Russell has worked with leading brands including with such as AT&T, SAP, AAA and FIS Global—focusing on delivering high-performance results, consistently.