Jon GoynshorMember since February 2021Contact Jon
As the Global Head of the VMLY&R COMMERCE Co:lab Practice, Jon leads the sports, entertainment, influencer/celebrity, and cause marketing strategy for all our offices. He has built and scaled a global partnership marketing discipline pioneering entertainment commerce, the next wave in brand partnerships. Jon has 25 years of CPG success negotiating and advising on more than $1Billion in partnership investments and activation in more than 25 countries directing award winning partnerships for Coke, Kraft, Nestle, Unilever, General Mills, MDLZ, and Kimberly-Clark.
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- As E3 Pauses, Brands Should Fast-Forward Their Entertainment Commerce Strategy in
Marketing Insider on
The first step is to deeply understand your own brand story before selecting a game or platform.