Twitter has "serious concerns" that Meta "engaged in systematic, willful, and unlawful misappropriation of Twitter's trade secrets and other intellectual property," a lawyer for Twitter wrote to Meta CEO Mark … Read the whole story
Mark Zuckerberg has confirmed the lower number, and a tech journalist claims he's privy to Meta data confirming the latter. Read the whole story
NBCU is restructuring its content into four main units with Donna Langley becoming chairman of NBCU Studio Group and chief content officer, consolidating all … Read the whole story
The new British ethics program ironically was announced by the U.S. IAE on July 4th. Read the whole story
CTV interactive formats, in particular, outperformed other video formats on engagement and completion rates. Read the whole story
Tweets began returning to Google Search results just before Meta released its rival Threads on Wednesday. Threads is a stand-alone blogging app that uses … Read the whole story
These first finalized versions of guidelines and an OPJA protocol work together to help buyers and sellers create secure DCRs. Read the whole story
Epic Games is asking the 9th Circuit Court of Appeals to reject Apple's request to stay a decision that would require the company to … Read the whole story
AI has come to the ad industry, with the potential to transform advertising as a tool to create concepts and visual effects in ads. … Read the whole story
On Thursday, Basis announced the launch of a curated marketplace with Audigent, a data and identity platform looking for an alternative to its partnership … Read the whole story
Yes. I am going to hammer away at the CTV ad transparency issue again this week, because its time we stopped doing business that … Read the whole story
The new subscription-only music streaming service can be synced with users' TikTok accounts, allowing them to listen, download and share songs the same way … Read the whole story
Marketers are tasked with staying on top of a growing number of traffic-driving channels, but organic search remains the most cost-effective and impactful channel … Read the whole story
AT&T was able to automate one function at a time and scale up from there, CIO reports. Read the whole story
The Partnership on AI to Benefit People and Society (PAI) works to advance responsible governance and best practices in artificial intelligence (AI). Read the whole story
That's the basis of a petition asking the FCC to deny a Fox station license renewal for its "stop the steal" election denial coverage. Read the whole story
Now is the time for an industry-wide shift to establishing long-term, retainer-based pricing that matches the bespoke brand planning, agency-minded partnerships that have now … Read the whole story
Amazon is now writing the book on how to use generative AI across its businesses. Amazon CEO Andy Jassy believes the company has a … Read the whole story
It stands for Fear Of Finding Out, and overcoming it is the only way ad pros can improve their business processes, their consumer perception … Read the whole story