Brands spanning CPG, lifestyle, media and retail are readying themselves on Threads and building their reach organically. Read the whole story
Meta is prepping the tools to allow sponsored content until the platform reaches 1 billion users and starts integrating ads. Read the whole story
Is the blocking intentional? That would certainly be consistent with Elon Musk's increasingly aggressive stance in confronting Meta's Mark Zuckerberg over Threads. Read the whole story
"Google has been secretly stealing everything ever created and shared on the internet by hundreds of millions of Americans," eight people allege in a … Read the whole story
In part because of more aggressive competition in the Indian market, Disney+ Hotstar faces mounting subscription and advertising losses, and a shrinking ARPU. Read the whole story
Screens will be placed atop Redbox units in supermarkets, other retailers across the U.S. Read the whole story
The deal enables advertisers to target audiences and measure campaigns through Roku's platform without relying on cookies. Read the whole story
The marketplace has expanded beyond CTV, to reach audiences across streaming video, audio, gaming and digital out-of-home. Read the whole story
DirecTV Advertising survey finds top three reasons for dropping paid ad-supported or ad-free services are cost-related; ads low on the list. Read the whole story
Even as the TV writers' strike draws out, Fox Tuesday provided the first look at the start of the new fall prime-time season. Read the whole story
"Personal data can now flow freely and safely from the European Economic Area to the United States without any further conditions," EU official Didier … Read the whole story
After a long, drawn-out process and multiple roadblocks, Microsoft finally secured the approval of the U.S. court to acquire video game-maker Activision Blizzard for … Read the whole story
Google's Chrome Speed Challenge spot features F1 McLaren driver Lando Norris, and rap artists Busta Rhymes and Lil Yachty. Read the whole story
That feature was previously available only to select brands and the platform's leading creators. Read the whole story
Some 61% of Canadians say Big Tech should compensate publishers when content is shared, given that those platforms benefit from advertising dollars that may … Read the whole story
That predicted decline -- the first in almost a decade -- means parents are cutting back on both apparel and tech. Read the whole story
Shutterstock will gain priority access to new OpenAI technology and users can utilize synthetic editing capabilities to edit images in the Shutterstock library. Read the whole story
Based on the 2022 billings figures the firm said it expects EssenceMediacom to become the leading media agency network in 2023.. Read the whole story
Consumers are splurging on some items, but not all. Knowing who's spending and what they are buying can help search marketers target ads and … Read the whole story