• How To Avoid Outrage For In-Game Ads
    Last week, my fellow columnist Shankar Gupta noted the loading time debacle with "Wipeout HD"'s in-game ads. The story is a frightening one for marketers unfamiliar with the gaming space. What was essentially a 10-second mistake resulted in the early termination of a campaign and loads of upset customers. Is the gaming space really so unpredictable and volatile?
  • Players TKO In-Game Ads
    In-game ads are a relatively new online ad option, and so the best practices are still being determined.
  • EA: A Market Trend?
    Electronic Arts is shaking things up and leading by example. The video game company seems to be evolving a new approach to game publishing, one that promises a cross-platform distribution model fortified against piracy.
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