• Feeling Special
    Every day, social games are enabling players to express themselves in subtle but powerful ways. By sharing the achievements we earn and challenging our friends to beat our scores, we are broadcasting elements of our personalities and hoping our friends take notice. Brands are taking notice, too, and are starting to deliver the types of experiences in social games that players will relate to and want to share. We all love to feel special -- and  we love when others feel we’re special. Being smart, funny, and attractive isn’t much fun when nobody notices, but society frowns upon brazen status …
  • Bored With Board Games, Toymakers Go Digital
    Timeless as they may be, classic toys aren't immune to today's digital trends. A new age of "Toymaking 2.0" ensures the concept of "play" will never be the same.
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