by Shankar Gupta on Jun 30, 1:33 PM
Game developers today seek to immerse players in the game worlds they create, emotionally, visually, and intellectually. Marketers, when choosing how to present their brands in-game, can help or harm the level of immersion, which will have an enormous effect on how their messages are received.
by Shankar Gupta on Jun 23, 2:30 PM
The revelation that the immensely popular Grand Theft Auto: San Andreas contained within it locked, hard-core sex scenes, which were unlocked by a Dutch gamer--a scandal dubbed "Hot Coffee"--surely gave some advertisers pause about putting their brands in a video game. After all, if a game could have hidden content that would associate their brands with all manner of immorality, how could a brand retain control of its image, its message?
by Shankar Gupta on Jun 16, 2:00 PM
Whenever the Olympics roll around, so too do debates about whether figure skating, the ski jump, or that gymnastics event with the ribbons--who knows what it's called--are, in fact, sports. This year, the team at NBC-Universal that produced the Turin games is producing another event whose sports cred is somewhat debatable--Major League Gaming's pro circuit event at the Meadowlands in Secaucus, N.J.
by Shankar Gupta on Jun 9, 1:30 PM
This month, the popular online role-playing game "World of Warcraft" passed the 50 percent mark in market share among MMOs (massively multiplayer online games), claiming over six million subscribers worldwide--the most popular MMO ever made.
by Shankar Gupta on Jun 2, 3:30 PM
As proof that video games are rapidly penetrating every aspect of world culture, the Defense Department last month revealed to Congress that Islamic terrorists were using a modified video game--Battlefield 2--to recruit and train Jihadis.
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