MAD London Editions for April 2016
MAD London - Friday, April 15, 2016
Two Words Will Get You Through GDPR -- Informed Consent
Report: App Store Plans Auction-Based Search Ads
New Data Privacy Rules Brought In As GDPR Approved
Advertisers, Clean Up The Mobile Ad Market Before It's Too Late
Instagram Rolls Out Personalized Video Feed
Publicis Media Picks Chief Executive And Chairman
Google Wants To Target Your Life
In-App Mobile Programmatic Ad Spending Poised To Grow
London Is Part of New York Times' $50m Global Expansion Plan
Where There's Mystery, There's Margin
Marketers Not Investing Enough In Video
Broadband Ad Rules Are An 'Utter Joke'
Controversial Aim-Listed Phorm Goes Bust
Under Armour Signs Kit Deal With Southampton FC
Telegraph Launches 100% Logo Guarantee
MAD London - Thursday, April 14, 2016
Google Opens DoubleClick For Publishers, Tests Exchange Bidding
IAB UK Figures Shows High Digital Spend Rise Since 2008
Cross-Channel Turns 'Ugly Duckling' Email Into An ID Linchpin
ANA Wants More Time To Analyze 'Far-Reaching' Privacy Proposal
Facebook Launches Bots For Brands
The Browser That Blocks (And Sells) Ads: Brave Or Brazen?
Pivotal's Wieser Forecasts Moderate Holding Company Growth In 2016
Budgets Up, Confidence Down
Advertising's Gender Problem: Some Brands Are Starting To Get It
Ad Blocking Is Bad For Programmatic Advertising
Guardian Considers Preventing Access To Content If Ad-blocking Proliferates
Mecca Bingo Seeks New Creative Agency
Land Rover To Broadcast Test Drives On Periscope
BA Signs Team GB Deal Ahead Of Rio 2016
Johnston Launches New 'i' Site With 'Less Is More' Ad Style
New Budgets Are Mobilising Content While Programmatic Boosts Display
MAD London - Wednesday, April 13, 2016
Walmart Subsidiary Asda Appoints New Ad, Media Agencies
Jeep Trials Non-Invasive Mobile Ad Format
Search Budgets Decline In Q1 -- First Time In More Than Six Years
JWT's Johnson: 'Rape Joke' Video Should Be Made Public Without Redactions
YouTube Exposed As Not Paying Its Way In Music Streaming, Not Spotify
Global Survey Finds It Critical To Detect Fraud Before Programmatic Trades
Zuora, Time Inc. Partner To Provide End-to-End Subscription Solution
Netflix Hits 'Top Gear' In Streaming Battle With Amazon
Topping Amazon Search Takes Sales And Smarts
UKTV Claims To Have Overtaken Channel 5 And Sky Channels
Pinterest Unveils Partner Scheme To Help Launch Promoted Pins
Twitter Goes For Music Streaming With Sound Cloud Integration
PC Shipments Fall To Lowest Point In A Decade
FA Cup To Remain On BT Sport And BBC Until 2021
Mobile Accounts For Half Of Asos Sales
New Ad Units Will Empower Publishers To Block The Blockers
MAD London - Tuesday, April 12, 2016
'Daily Mail' Confirms Potential Bid For Yahoo's Media Assets
UK Advertising Is An Export Powerhouse
Ad-Blocking Browser Brave Fires Back At News Industry
Facebook Video Search Engine Could Reverse Downhill Slide
Ofcom Urges Brussels To Block Three's Purchase Of O2
Google Search Is To Text As Image Recognition Is To Pictures
2015: A Good Year For IPG And Its CEO
Lloyds Bank Uses Local Data For Digital Outdoor Campaign
The World in Bite-Sized Pieces
Netflix Price Rise In The Cards
Tesco Swoops For Sainsbury's Customers As Brand Match Ends
McCann Retained By Aldi
U.K.'s Daily Mail Eying Yahoo's Assets
Disrupt Your Own Future Like Jaguar Or Prepare To Be The Next Kodak
MAD London - Monday, April 11, 2016
Omnicom Unveils New Media Agency
Daily Mail Group Eyes Yahoo Bid
MEC Launches Wavemaker To Streamline Services
Brands Allowed To Publish Third-Party Ads On Facebook Pages
Omnicom Consolidates Healthcare Shops Under TBWA\WorldHealth Brand
Nationwide Develops Banking Security App That Recognises How People Hold And Swipe
Brands Hope New Messenger Tools Will Boost Customer Service
Twitter Appoints Martha Lane Fox To Its Board
M&C Saatchi Unveils First Work For Conservatives Wanting To Stay In Europe
Are Facebook And Dunnhumby Preaching To The Converted, Or About To Skate On Thin Ice?
Brands' Choice: Respond To Emails, Or Pay To Recruit New Customers
Branding With A Purpose
MEC Integrates Content, Social, SEO, Partnerships, Creative Into One-Stop Shop MEC Wavemaker
MAD London - Wednesday, April 6, 2016
Twitter Wins Thursday Night NFL Package
Twitter Adds Messaging Option To Tweets
Nielsen Becomes Strategic Partner For Medialab
Goldman Sachs Backs Automated Copywriting Start-Up
The Wave Form Of Complex Strategy
Elephants In The Room: Ad Blocking, Viewability And Transparency
Pinterest Launches Promoted Pins In The UK
Snapchat's Plan To Rule The World
Facebook And Dunnhumby Deal Faces Trust Challenge
Treasury Saves GBP157k By Dropping Papers For Digital Subscriptions
M&S Hands iCrossing SEO Brief
Content Is The King That Will Keep On Crowning Netflix
MAD London - Tuesday, April 5, 2016
Time For Action -- Native Is Too Good To Let The Rogues Go Unpunished
Johnson: WPP, JWT 'Want It Both Ways'
CMA Lays Down The Law On Native
Burberry First To Use A 'Snapcode'
AI For Google Search Ads Calculates Campaign Losses, Profits Per Keyword
Facebook Signs Dunnhumby Deal To Track In-Store
In-App Native Advertising Is Soaring
Bonne Maman Hires The Bank For First TV Campaign
Singha Beer Gives London A Thai New Year Party
Oculus Rift Terms Reveal Advertising Intent
The Demise Of Brand-Building
MAD London - Monday, April 4, 2016
Media Ratings Auditor To Assess Agency Media Audits, MRC Forms Working Group
Oculus Rift Shipments Off To A Rocky Start
Marketing Tech Deal-Making Grows, Ad Holding Companies Active
Cadbury Switches To 'Taste Like It Feels' Tag Line
Advertisers Slow Bids On Keywords After Google Drops Right-Rail Text Ads
Samsung UK's Most Advertised Brand On TV In March
Waitrose Launches Premium Own Brand
John Lewis Launches New Accelerator Programme
Whatever Happened To Frequency Capping?
Advertising Works -- And How!
MAD London - Friday, April 1, 2016
MRC Proposes Mobile 'Viewable' Guidelines, Says Newsfeeds Remain Vexing
Twitter Launches First Views Ad In Europe
Carat Downgrades 2016 Forecast, Citing Lower Expectations For China And Brazil
Jay Z Sues Over Claimed Music Subscriber Numbers
Queues Absent As New iPhone Lands
Facebook Adds Video Ads To Articles
Microsoft Edge To Allow Third Party Ad Blocking
Turner Invests In Mashable
Carat Upgrades UK Growth To 6.2%
Beyonce Launches Ivy Park Sportswear Brand With Philip Green
How Do You Get Better At Targeting People Who Ignore You?
But Are You Happy?
Google, Microsoft In Search Of Their Voice
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