MAD London Editions for July 2016
MAD London - Friday, July 29, 2016
Why Twitter Is Doomed To Disappoint Wall Street
Facebook Credits Mobile Ads With Driving Profits To $2B
Amazon Launches Its Dash Scanner In The UK
'Economist' Utilizes New Tech To Up Engagement Stats
Publicis One Overhaul Will Be A Model For Others, Holding Group Claims
Google Reports More Than $21 Billion Quarterly Revenue As Cost Per Click Declines
Here's What Marketers Should Note From Google's Second-Quarter Earnings
Wanna Reach Millennials? Then Keep On Emailing
Huge Amazon Profits Make Jeff Bezos World's Third-Richest Person
Can Coca-Cola Get A Marketing Boost Or Must It Accept Lower Profits?
Consider Cost Per Outcome When Optimizing Audience Buying On Facebook, Instagram
Consumer Confidence Slumps Post Brexit Vote
All Video May Not Be The Answer For Some Publishers
Brexit Fears Are Slowing Down London Bus Shelter Screen Rollout
Sky Posts Record Operating Profit
MAD London - Thursday, July 28, 2016
Initiative's Elms Takes New Interpublic Role, Baxter Succeeds Him As CEO
Havas Growth Outperforms Rivals
Is Privacy Shield Already A Dead Man Walking?
Carat, MediaCom, Zenith Rank As Top 3 Shops Clients Most Want To Work With
Anti-Brexit Pop-up Paper 'New European' To Continue Publication
Interbrand Puts A Spotlight On Young 'Breakthrough' Brands
The (Probably Never) Coming Excitement Of AppleTV
Pinterest Looks To Broaden Appeal To Brands
Millennials Are Not Cord-Cutting, They're Just Tuning In On Laptops
Tech Money 'On Pause' Following Brexit Vote
BT Sport And Sky Sports Launch Football Campaigns
Brands Must Accept Some Responsibility For Killing Apps
Landor London Appoints New MD
UK Millennials Are Watching TV On Laptops More Than Televisions
DNC Says WikiLeaks Timed Email Release to Convention
Data Without Context Is Noise
MAD London - Wednesday, July 27, 2016
Xaxis Taps Bidon As EMEA CEO, Kusick Takes Reins At Plista
EU-U.S. Privacy Shield Approved For A Year
IAB Study Says Advertisers Can Win Back Ad Blocking Consumers If They Follow A Few Crucial Guidelines
Why Consumers Use Ad Blockers And What Motivates Them Not To
Only 9% Of Ads Viewed For Longer Than A Second
SteelHouse Files Lawsuit Accusing Criteo Of False Advertising
IPG's Golin Restructures, Tries 'CEO+' Approach
Apple Sales Are Down But Interest In AR Is Sky High
Mobile Apps Rule In Managing Household Connected Devices
ITV Profits Are Up But Cuts Planned Due To Brexit Uncertainty
When Evolution (And Democracy) Get It Wrong
IPlayer Doesn't Save The Day As Top Gear Viewers Nearly Halve In A Month
Australian Rules Advertising
Archant Says Its Nimble Size Enabled The New European To Be A Success
French Furniture Store Launches Nationwide Pokeman Go Competition
Why It's Time Digital Display Got Creative, Like Digital Outdoors
MAD London - Tuesday, July 26, 2016
Dentsu Aegis Acquires B2B Indie Gyro, Will Merge With Interprise To Form Global B2B Network
BT Avoids Splitting Off Openreach
ITV2, AwesomenessTV Ink A Big Program Deal
'Guardian' Reduces Media Coverage In Face Of Record Losses
Social Data To Dominate Online Targeting
New Facebook Mobile Video Features Turn Up Heat On YouTube
John Montgomery Promoted To EVP Brand Safety, GroupM Global
Amazon Steps Up Drone Testing
Leading IoT-Connected Countries: Sweden, New Zealand, Norway; U.S. Ranks #7
UN's CMO Says Brands Can No Longer Stay Quiet On Global Social Issues
Group M Hires A Standards Enforcer
Cheil London Launches Cheil Health
3 In 4 UK Marketers Use Email Automation
Mumsnet Leading The Pack In Automated Email
Forget Who Owns Openreach --The Real Issue Is BT's Woeful Customer Service
MAD London - Monday, July 25, 2016
Verizon To Acquire Yahoo Core Assets For $4.8 Billion
A Month After Brexit Vote, Ad Industry Must Decide
The End Of Advertising, As We Know It
Younger Creatives In U.K. Face 'Experience Gap' In Data-Driven Marketing
Ad Industry Needs To Get On New Minister's Radar, Warns Ed Vaizey
Sorry, Stuck In Traffic
IPG Quarterly Growth Softens, Full-Year Targets Still On Track
In The Age Of The Audience The Consumer Is In The Driving Seat
Facebook's Wright Brothers Moment
Instagram Lets Celebrities Automatically Block Trolls
Cannes We Talk About Effectiveness?
Operating Losses Widen At 'The Guardian'
Ed Vaizey Is Right -- Ad Industry Needs To Be A Loud Voice In Our Brexit Fiasco
MAD London - Friday, July 22, 2016
Dark Social: Emperor's New Clothes Or Huge Olympic Opportunity?
Havas Group Launches New Media Agency Network
Facebook Trials British Drones To Bring The Internet To The Masses
Is Europe Ready For Mobile-First Email Marketing?
Google Releases Numbers On Programmatic Direct Deals: Mobile Skyrockets
Publicis More Worried By U.S. Economy Than Brexit
Brexit Proves Mixed Blessing For UK Newspapers
UK's The Specialist Works Takes Control Of Elarbee Media
New Culture Minister Promises To Listen To Ad Industry's Brexit Concerns
Number Of Apple Watches Hitting The Market Drops By 55%
Sky Sports To Offer Free Broadband As Battle With BT Escalates
Publicis Anticipating Q3 2016 Declines Following Loss of Accounts in 2015
EU Referendum Gave Newspapers A Boost In June
Pro-Remain Paper, 'The New European,' Is Off To A Promising Start
Hendrick's Takes To London's Streets In A Bus Offering Cocktails
MAD London - Thursday, July 21, 2016
Facebook Messenger Hits 1 Billion Monthly Active Users
P&G Holds Agency Talks Over Potential GBP210m Media Review
Humanity Is The Killer App Email Marketers Must Never Ditch
Google VR For Android Poised To Become Reality For Ads
Spotify Ups Its Programmatic Game
London-Based ManvsMachine Opens Los Angeles Office
Publicis To Name Levy Successor By February
Google Unveils Faster-Loading Mobile Ads
Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A Month
Procurement Back In The Spotlight After Brexit Vote
Google's Demographic Squeeze Play
Agencies Gear Up For Government Roster Reappraisal
Is It The End Of Disposable Content?
Ghostbuster Actor Abuse Prompts Troll Clampdown At Twitter
Brexit Won't Lead To Drastic Downturn, PwC Says
Lord Save Us From The March Of The Procurement Accountants
MAD London - Wednesday, July 20, 2016
Why Would Any Brand Think Social Media Users Are Primarily Interested In Them?
Nielsen Integrates Viewability's Big 3 Into Digital Ad Ratings
Uber Taken To Court By UK Drivers Over Employment Status
Welcome To The Tin Age Of Marketing
MEC Drives New Partnership With AOL, Michelin
English Football League Signs New Digital And Streaming Deals
Look Out, Foot Traffic Metrics, Here Comes Snapchat
Ad Blocking Forces Creative Solutions From Advertisers
Could Apple Launch Three iPhone 7 Models, Including A 'Pro'?
Consumers Can Get In The Way Of Internet Of Things Advances
You/Tube, Netflix and BBC iPlayer Are Millennials' Favourite Brands
Adidas Looks To More Speed In Reshaping Its Business
Heathrow Gets Emotional In First Ever TV Spot
Guy Phillipson To Step Down As IAB UK Chief Executive
Branded Content Still Fails To Engage Social Users
Email Records May Be Kept For Crime Fighting, ECJ Rules
MAD London - Tuesday, July 19, 2016
Zenith Figures Show Mobile Leaps To Top Video Channel
If Email's So 'Legacy' How Comes It's Driving Digital Targeting And Cross-Channel Conversions?
Ad Blocking -- Time To Appease The Frustrated?
Low New User Numbers Send Netflix Share Price Tumbling
SoftBank Places $32 Billion Bet On Internet Of Things
BBC Launches Personalised App
Yahoo Losses Widen As Tumblr Disappoints
Kelvin Mackenzie's Sun Column About Muslim Reporter Gets 300 Complaints
Vevo Relaunches Claiming To Be 'One Stop Shop' For Music And Video
Marketers Must Take Control Of Transparency, ANA Urges
Channel 4 Launches A PhD In TV Advertising Neuroscience
Microsoft Wins Court Case Over Revealing Emails Stored In The EU
London-Based Phrasee Gets International Expansion Investment
UK Music Producer Posts Email Address On London Billboards
Are Transparency Audits The Panacea To Restore Advertiser And Agency Trust?
IoT Chip Designer ARM Called Most Important SoftBank Purchase
ANA Releases 'Transparency' Guidelines, Contract Template Too: Calls For 'Chief Media Officer' Role
MAD London - Monday, July 18, 2016
Mobile Supplants 'Fixed' Media As Dominant Source Of Online Video
Uber Ice Cream Launch Postponed In The Wake Of The Nice Attack
Facebook Integrates Instant Articles With Messenger
Baidu To Pay $437m For AC Milan
ANA Poised To Issue 'Non-Transparency' Recommendations, Findings Scheduled For Noon
Audience Plummets 80% As British Open Switches To Sky Sports
ARM Holdings Sold To Softbank
NFU Complains Over Supermarket 'Fake Farm' Brands
Ed Vaizey Replaced As Culture Minister By Matthew Hancock
Havas Loses Dettol To McCann
A Spoonful Of Sugar Helps Millennial Media Go Down -- Just Ask Unilad
Using Augmented Reality To Drive Social Success
All Women, No Bots: The New Bridges Of Ashley Madison County
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