Marketing Automotive Weekly
Monday, February 26, 2024
  • Lincoln Launches Digital Scent Collection

    Lincoln Digital Scent allows customers to select and customize three scents for the cabin using the vehicle's center screen. Read the whole story

  • Automotive TV Spending Drops 12.9% In January

    Automakers opened their wallets for NFL action, spending 17 times more on games (regular season and playoff) in January 2024 than any other programming. Read the whole story

  • Honda Launches 'DreamCab' Trivia Series

    Hosted by media personality and former HBCU Division 1 basketball player, Nia Symone, the lighthearted trivia series offers cash prizes to passengers. Read the whole story

  • How This Mitsubishi VP of Marketing Drives Her Ambition

    "When I started out, there weren't many women in leadership roles, and so finding that female role model was really hard...it really was difficult … Read the whole story

  • TMW Unlimited Drives Suzuki As Integrated Creative AOR

    Work will begin immediately to launch the new Suzuki Swift, building on the brand's Good Different platform. Read the whole story

  • Black Audiences Want Better Representation

    Whether in ads or content, new research from Nielsen shows Black audiences -- avid media consumers -- want to see more of themselves. Read the whole story