Marketing Daily
Thursday, September 21, 2006
  • Qwest Tailors Plan For Hispanics Phoning Home

    Regional cable and telecom provider Qwest is trying to position itself as the brand of choice for Hispanic consumers with a new aggressively priced … Read the whole story

  • GM Tells Dealers The Focus Is Now on Toyota

    Forget about Ford. Toyota is the real enemy. That's the messsage General Motors delivered this week in Las Vegas at its annual dealer meeting. Read the whole story

  • Cingular Connects With Music Lovers On YouTube

    Cingular Wireless seeks to connect with music lovers by sponsoring an online "battle of the bands" video contest on viral video giant YouTube. The … Read the whole story

  • Progressive Mounts Direct Challenge to GEICO

    New agency Arnold Worldwide has a two-fold challenge: Make Progressive Direct stand out for consumers, while educating them about the ease of buying auto … Read the whole story

  • Study Confirms It's A Multichannel World

    As consumers shop with increasing frequency at electronic retail outlets, a new survey from the Electronic Retailing Association emphasizes that marketing to them across … Read the whole story

  • Unilever Ramps Up Interactive TV

    Campaigns for I Can't Believe It's Not Butter! and Slim-Fast invite viewers to engage with the brand how and when they want through episodic … Read the whole story

  • Cereality's Aura Comes From 30 Cereal Brands

    It's "Always Saturday Morning" at Cereality, a cereal bar and cafe that gets people out of the house to eat their cereal. Quaker Oats … Read the whole story