Marketing Daily
Tuesday, February 6, 2007
  • Agencies Arm To Protect Idea Ownership

    [Agencies] Fed up by the growing trend of marketers expecting agencies to cough up what amounts to free ideas, the American Association of Advertising … Read the whole story

  • Behind The Numbers: January Auto Sales In Focus

    [Automotive] Among the stand-out statistics in the flurry of January sales figures released last week is the dismal performance of Chevrolet's Silverado pickup truck. Read the whole story

  • Bud.TV: Brand-Generated Content Unveiled

    [Beer] Channeling the spirit of a 20-something male, our reporter explores the new brand-generated content from Anheuser-Busch. What a way to waste a workday. Read the whole story

  • Knockoff Goods Market Estimated at $600 Billion

    [Apparel] Awareness is growing about an issue of great importance to the fashion industry--the growth in counterfeit and pirated goods, estimated at $600 billion … Read the whole story

  • Super Bowl Audience Expected to Top 93 Million

    [Media] The big game is still the big draw. Sunday night's showdown between the Indianapolis Colts and Chicago Bears was the second most-watched Super … Read the whole story

  • Super Bowl Ad Integration With Search Starts To Click

    [Research] In its annual study of Super Bowl advertisers, search engine marketing firm Reprise Media reported that 58% of the game's advertisers also purchased … Read the whole story