[Agencies] Fed up by the growing trend of marketers expecting agencies to cough up what amounts to free ideas, the American Association of Advertising … Read the whole story
[Automotive] Among the stand-out statistics in the flurry of January sales figures released last week is the dismal performance of Chevrolet's Silverado pickup truck. Read the whole story
[Beer] Channeling the spirit of a 20-something male, our reporter explores the new brand-generated content from Anheuser-Busch. What a way to waste a workday. Read the whole story
[Apparel] Awareness is growing about an issue of great importance to the fashion industry--the growth in counterfeit and pirated goods, estimated at $600 billion … Read the whole story
[Media] The big game is still the big draw. Sunday night's showdown between the Indianapolis Colts and Chicago Bears was the second most-watched Super … Read the whole story
[Research] In its annual study of Super Bowl advertisers, search engine marketing firm Reprise Media reported that 58% of the game's advertisers also purchased … Read the whole story