Marketing Daily
Thursday, February 8, 2007
  • Pontiac Goes Underground To Tap Fans

    [Automotive] In the latest evolution of its social commerce strategy, Pontiac opened a community hub on Yahoo this week designed to tap into the … Read the whole story

  • Kid Products A Bright Spot In Oral Care

    [HBA] Hasbro's musical toothbrush and Listerine's plaque-detecting rinse for kids are two products geared to keeping some life in the maturing $7.5 billion oral … Read the whole story

  • Chase Claims Top Spot Among Card Issuers

    [Financial Services] The freedom to switch between point and cash rewards is apparently spurring gains for Chase credit cards and increasing the competition among … Read the whole story

  • Psychology Pays Off In The Dog-Treat Market

    [Packaged Goods] Del Monte's Milk-Bone dog treats remain the market leader as they celebrate their 100th anniversary. New agency Alcone Marketing probed pet owners … Read the whole story