Marketing Daily
Tuesday, September 16, 2008
  • FINANCIAL SERVICES
    BoA Should Tell Customers Why It Bought Merrill
    by Karl Greenberg

    "They should without a doubt launch a news-generating campaign," says Jack Trout, a Greenwich, Conn.-based marketing consultant. "There has to be some rationale put … Read the whole story

  • Top 10 Online Pharmas*
    by

    1. Bayer 2. Roche 3. Pfizer 4. Novartis 5. Johnson & Johnson 6. GlaxoSmithKline 7. Sanofi-Aventis 8. Schering AG 9. Boehringer Ingelheim 10. AstraZeneca … Read the whole story

  • FINANCIAL SERVICES
    Financial Institutions Walk Fine Line In Aftermath
    by Aaron Baar

    Companies need to assure customers their deposits are safe, while not creating undue nervousness or fears. "It's a tough marketing challenge because as soon … Read the whole story

  • ELECTRONICS
    Best Buy To Buy Rebel Leader Napster
    by Laurie Sullivan

    "In general, Best Buy has been known as big, slow and stodgy," says a branding expert. "Creating a link between the two brands in … Read the whole story

  • FOOD
    Ghirardelli Launches Super-Premium Baking Line
    by Karlene Lukovitz

    Ghirardelli sees an opportunity in consumers' current propensity to save by eating at home, yet treat themselves in small ways. It expanded its advertising … Read the whole story

  • BEVERAGES
    Pro Basketball Players To Ask 'Got Milk?'
    by Karl Greenberg

    An ad is appearing this month that features two-time NBA All-Star Dwight Howard of the Orlando Magic. The print ad, via Lowe New York, … Read the whole story