Marketing Daily
Wednesday, December 10, 2008
  • SPIRITS
    Crown Royal Preps First TV Ads In Five Years
    by

    Playing off Crown Royal's regally inspired purple velvet and gold tasseled bag, two new 30-second spots dubbed "For Every King a Crown" show everyday … Read the whole story

  • COMMENTARY
    Interesting Times Demand 'Durable Brands'
    by Glenn Geisendorfer

    Reach out sincerely. Build brand legacy. Promote consistency. It should come as no shock that consumers demand brands they can trust. Durable brands know … Read the whole story

  • RETAIL
    Retailers Slashing Ad Budgets; Green Still Good
    by Sarah Mahoney

    Print continues to be the favorite medium, with 57% of the CMOs reporting that they will spend the majority of their advertising and marketing … Read the whole story

  • FOOD
    Chicken Producers Benefit As Shoppers Balk At Beef Prices
    by Karlene Lukovitz

    Packaged Facts points out that the faster recent growth of chicken versus beef dollar sales at retail, while reflecting an upswing in chicken volumes … Read the whole story

  • BEVERAGES
    Trouble On Tap For Brewers Over Santa Claus Marketing Ploy
    by Wendy Davis

    Images of Santa Claus have long been used in campaigns by organizations ranging from Coca-Cola to the Salvation Army. But beer companies had better … Read the whole story

  • RESEARCH
    Forrester: Consumers Don't Trust Corporate Blogs
    by Mark Walsh

    After suffering a publicity debacle in 2006 with what turned out to be a fake blog espousing a pro-Wal-Mart message, the retail giant has … Read the whole story