Marketing Daily Editions for 2008
Marketing Daily - Thursday, June 12, 2008
Inbev To Anheuser-Busch: This Bid's For You!
Where Shall We Go This Year?
Nokia Takes On Young Lions Competition With NSeries
Don Boerema Joins ADT North America As CMO
Enfatico To Handle Dell's Global Marketing
GameStop Taps Marketing Arm For Promotions
RSA Films, BBDO Win ADDY Best of Show Award
Dial Rings Up Hornets' Chris Paul For Right Guard Ads
Puma Launches Mobile Effort Centered On UEFA Games
Firms Spend Up To $500 Million In Marketing For Mega-Launches
What Dads Want For Father's Day: Tools, TVs And ... Cheese
Ad Spend Up A Tepid 0.6%, Internet Leads Major Investments
Starbucks, T-Mobile Reach Settlement
Marketing Daily - Wednesday, June 11, 2008
Hershey Ties In With New Batman Sequel
Country Stars Team With Reactor Watches, Dillard's
Burger King, Pokemon Team For Global Promo
Anti-Smoking Campaign Hits The Road
American Greetings Gets Access To Film Library
What A Character! Licensing Revenues Holding Their Own
Top 10 Toy Licenses
HSBC Outlines Wimbledon Sponsorship Activities
M&M's Goes Tongue-In-Cheek For Ice Cream Treats Introduction
Despite Controversy Over Rules, DTC Ads Seen As Effective
Organic/Natural Products Enjoy 35% Market Growth, Per Study
RadioShack Aims To Boost Father's Day Sales With Lessons
Marketing Daily - Tuesday, June 10, 2008
7-Eleven Jumps Aboard 'Incredible Hulk' Brand Express
Sustainability Initiatives Contributing To CPG's Bottom Lines
A-B Brings Budweiser To Vietnam
United Offers Two-Fer To Canada
Jon Potter Named CMO Of Diageo North America
General Mills Adds Charm To Lucky Charms
Andy England To Be CMO Of MillerCoors
Pepsi Launches DEWmocracy Contest
Walgreens Taps Sona Chawla For SVP/E-Commerce
Diageo, Nolet Split Ketel One Marketing
M&Ms, Nascar Offer Contest For 'Colorful Fans'
McDonald's Pulls Tomatoes From Sandwiches
Pizza Hut Discounts Pizza Mia For First-Time Onliners
Happy Birthday, Les Paul
HP Pulls Creative Marketing Strings With 'Panda' Campaign
Ford Bows Flex Campaign To Prep For Summer Launch
Mintel: Insurance Firms Need To Educate On Long-Term Coverage
Starbucks Intros Two Hours Of Free WiFi In Rewards
Marketing Daily - Monday, June 9, 2008
Wal-Mart To Test Sam's Club Business Concept
Scotts Miracle-Gro Promotes Two
Best Western Hires Travel Blogger
PayPal's First CMO Seeks Stronger Identity, Better CRM
Bank Of America, Cowboys Extend Pact 10 Years
Who's Buying Rechargeable Batteries?
Consumers Shun Convenience, Scurry Back To Basics
Kmart Boosts 'Incredible Hulk' With Burger King Tie-in
Despite Downturn, Hispanics Still Buying Big-Ticket Items
Recession, You Say? Pass Me The Beer And Pasta
Study: Image-Oriented Emails Not Getting Delivered
Marketing Daily - Friday, June 6, 2008
Brookstone Offers 10% Off With Tie Donation
BSH North America Promotes Franz Joseph Bosshard
W Hotels, MasterCard, Sony Team For 'WonderLust Live'
Verizon Deal Could Send Alltel Loyalists Into Mourning
Stop The Internet, I Want To Get Off
Mattress Firm Seeks Sleepless In America
Nielsen, Coke Ink International Deal
May Sales A Little Better, Giving Stores Some Breathing Room
Green Consumers Do More Shopping In Warehouse Clubs
Marketing Daily - Thursday, June 5, 2008
7-Eleven To Launch 'Summer Of Slurpee'
Southwest Airlines Tells Consumers '¡Se Relaja!'
Most Ethical Companies, 2008
Novo Nordisk 'Changing Diabetes' Bus Reaches San Fran
In Bid To Stem Hemorrhage, Ford Brings Back Employee Pricing
Dry Cleaners Leverage Baggage Fees
Olive Garden Bows Italy Trip Sweepstakes
McDonald's Kicks Off Latest Round Of Kung Fu Marketing
Jaguar Plants Stake In Mobile Advertising With Yahoo Mobile
Ikea Invades New York With Cardboard Sculpture
Dollar By Dollar, Economy Eating Away At Consumer Spending
'Wii Would Like To Win' Grand Effie ... And Did
Green Hits Pause Button As Gloomy Consumers Worry About Money
Marketing Daily - Wednesday, June 4, 2008
Who's Drinking Diet Cola?
Exxon Mobil To Sponsor PBS 'Nightly Business,' 'Nova'
Yum Brands Names Roger Eaton President/KFC USA
Pizza Hut, GameFly.com Offer Fantasy Package
Marriott Tries To Boost Sagging Rates With Visa Give-Away
A-B Inks Deal For Skinny Water Distribution
Caribou Coffee Offering Free Wi-Fi In 80% Of Stores
NHL Inks Sponsorship Deal With Anheuser For North America
Despite Massive Recalls, 90% Of Households Bought Toys
CSPI Petitions FDA To Ban Certain Artificial Food Dyes
Analysts: Apple, Nokia, RIM New-Revenue Biz Model Pioneers
As Hummer Sales Plummet, GM Considers Its 'Future'
Adidas, Others See Recall, Affinity Lift From In-Game Ads
Marketing Daily - Tuesday, June 3, 2008
FedEx Changing Name From Kinko's To Office
Talk About Your Tough Sell
Ford Completes Sale of Jaguar To Tata
Carvel Sponsoring 2008 'Kick It' Tour
Beer Biz Waits With Bated Breath In InBev Bid For Anheuser
Wal-Mart Gains On Grocery Store Competition
Mobile Marketing Campaign Aims To Push 'Indiana Jones'
Report: Credit Card Rewards Programs Not Delivering Goods
Companies Dangle Free Gas Like It's Going Out Of Style
Marketers Take Hit As More Consumers Turn To Home Dining
Marketing Daily - Monday, June 2, 2008
Who's Buying Cars With Bank Loans?
Burger King Launches Late Night With 'Diddy'
DuPont Renews Deal With Nascar's Jeff Gordon
WNBA, Adidas Launch Shooting Shirt Contest
'Sex/City' Poised To Become Era's 'Feel-Good' Movie
Analysts: McDonald's Coffee Onslaught Making Starbucks Jittery
Forget Wrinkles And Fine Lines: P&G Goes After Skin Tone
Porsche Wins Overall Brand Status Among The Affluent
Sour Economy Stems Tide Of Direct Mail Solicitations
Ritz-Carlton Club Taps Fenway Sports Group
Marketing Daily - Friday, May 30, 2008
Heinz Earmarks Up To $100 Million In Launch Support
Payless ShoeSource Inks Deal With Stylist
Who's Going For Dealer Financing?
Retailers Take Home Most Halo Awards
Virgin Mobile Offers Access With Phone Buy
T.G.I. Friday's Offers Dads Free Onion Rings
Bristol-Myers Squibb Buys Kosan Biosciences
Integration Is 'Moot' Without The Core Of Conversation
Popularity Of Smartphones Boosts Average Cell Phone Price
Study: Sporting-Goods Retailers Hurting, But Brands Still No. 1
ANA Survey Finds Most Struggle With 'Parochial Structures'
Childhood Obesity Levels Off, Pressure on Advertisers Remains
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