Marketing Daily
Monday, March 22, 2010
  • ELECTRONICS
    Sharp Campaign Urges, 'You Have To See It, To See It'
    by Aaron Baar

    In addition to TV spots airing on national broadcast and cable networks, Sharp has also developed print and online advertising. Given how much of … Read the whole story

  • Top 10 March Madness Cities
    by

    These cities carry the highest percentage of residents who are likely to watch the NCAA men's basketball tournament. 1. Washington, D.C. Hometown of No. … Read the whole story

  • COMMENTARY
    Who Is Your Brand's Social Media Voice?
    by Kimberly J. Smith

    If you don't already have your brand story in place, that is the first step. It's an investment that will benefit all your marketing … Read the whole story

  • RETAIL
    Scott's Miracle-Gro Amps Up Local Marketing
    by Sarah Mahoney

    In a bid to become the "global authority" in lawn and garden care, Scott's Miracle-Gro is focusing on consumers' own backyards, diverting more of … Read the whole story

  • BEVERAGES
    Red Bull Air Races Give Cirrus Global Platform
    by Karlene Lukovitz

    This year, Cirrus Aircraft will be a highly visible sponsor for all eight races in the Red Bull championship -- an elite aviation competition … Read the whole story

  • HOSPITALITY
    Marriott Backs 'USA Today' Presence On iPad
    by David Goetzl

    Marriott will sponsor USA Today's iPad presence for the first four months after the device's April debut, although it is unclear what the hotel … Read the whole story

  • TOURISM
    Michigan May Cancel Summer Tourism Ads
    by Tanya Gazdik

    National cable TV ads were scheduled to start March 1, but had to be postponed due to the lack of adequate funding, says George … Read the whole story